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Waarom een pubquiz onderdeel van onze marketing is

Martijn BloksmaBrand New JourneyNo comments

Een pubquiz als marketingkanaal? Vreemde gasten daar in Den Bosch. Ik hoor het je denken. Maar geloof me, we hebben er goed over nagedacht. En de pubquiz zelf overtrof onze verwachtingen.

Een week geleden organiseerden we voor de huurders in het pand waar wij zitten een heuse pubquiz. We hadden alles geregeld. De vragen, een echte quiz master, een hapje en een drankje. Aan alles hadden we gedacht.

In totaal deden er zes teams mee, die fanatiek streden om de BNJ Pubquiz bokaal. Want zeg nou eerlijk, wie wil dat ding nou niet?

Totaal waren er acht rondes met uiteenlopende vragen. Het ging echt over van alles. Over muziek natuurlijk, maar ook over geschiedenis, actualiteiten en aardrijkskunde. Een paar opvallende vragen:

  • Welke alcoholische drank is het belangrijkste ingrediënt in de cocktail genaamd ‘Margarita’?
  • De naam van welke apensoort komt van een Maleis woord voor ‘bosmens’?
  • ABBA, Dire Straits, Notorious BIG en Donna Summer scoorden allemaal hits met hetzelfde woord in de titel. Welk woord zoeken we?

Om je een beeld te geven van de avond hebben we korte aftermovie gemaakt:

Maar waarom doen we dit eigenlijk? Waarom zien we deze pubquiz als onderdeel van onze marketing? Heel simpel. Om deze vijf redenen:

We breiden ons netwerk uit

Natuurlijk kunnen we even bij al onze buren langs in het pand om kennis te maken, maar dit is toch veel leuker? Onder het genot van een lekker hapje en drankje kennis met elkaar maken. We weten nu ook gelijk wie er op de hoogte is van alle actualiteiten én wie er dagelijks naar de Top 2000 luistert.

Daarnaast hebben we nu een beter beeld van de bedrijven die in hetzelfde gebouw zitten als wij. Dat breekt het ijs makkelijker als we elkaar de volgende keer ergens tegenkomen bij een volgend evenement.

Ons werk is overal te zien in het pand

In de aanloop naar de pubquiz hebben we overal ons werk verspreid. Door het hele pand hingen onze posters en lagen onze flyers. Daarnaast ging er ook een e-mail rond die door ons opgemaakt is.

Er is niemand in het pand die niet weet dat Brand New Journey er ook is. Voor onze branding een goeie zaak.

De pubquiz is een grote campagne

Dit is wat we dagelijks doen, campagnes bedenken voor onze klanten. Zo hebben we de pubquiz ook aangegrepen:

  1. Het begon met de posters en de flyers.
  2. Vervolgens is er vanuit de receptie een e-mail rondgestuurd die door ons opgemaakt is.
  3. Via die e-mail konden de bedrijven zich aanmelden met hun team(s) op een speciale landingspagina.
  4. De weken erna hielden we de teams op de hoogte via de e-mail.
  5. De dag na de pubquiz stuurden we een e-mail rond met de aftermovie en de foto’s van het evenement.
  6. De foto’s deelden we ook op Facebook.
  7. Deze blog is het einde van de campagne.

Zo laten we zien wie we echt zijn

Wij doen het graag anders dan anders. En een pubquiz past perfect bij wie we zijn. Wij zijn leuk om mee te werken. Af en toe een beetje gek, maar altijd in voor een lolletje.

Ik heb het idee dat iedereen kennis heeft gemaakt met Brand New Journey zoals we zijn. En daar ging het ons om.

Een beetje fun hoort erbij

Eerlijk is eerlijk. De pubquiz is als idee ontstaan omdat we er gewoon zin in hadden. We hadden wel zin in een leuke avond. Nu kunnen we zitten wachten tot iemand anders het organiseert. Of we pakken het zelf op.

Wij kozen voor het laatste en daar hebben we nog geen seconde spijt van. Sterker nog, we kunnen niet wachten tot iemand anders het stokje overneemt en de volgende pubquiz organiseert. Of een tafelvoetbaltoernooi. Of een Fifa-toernooi. Wij laten ons graag verrassen door onze buren.

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Jouw url begint met https</label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_34_22'><li class='gchoice_34_22_0'><input name='input_22' type='radio' value='gquiz12ec9f5349' id='choice_34_22_0' /><label for='choice_34_22_0' id='label_34_22_0'>Ja</label></li><li class='gchoice_34_22_1'><input name='input_22' type='radio' value='gquiz122e12d89a' id='choice_34_22_1' /><label for='choice_34_22_1' id='label_34_22_1'>Nee</label></li></ul></div></li></ul> </div> <div class='gform_page_footer'> <input type='button' id='gform_previous_button_34_35' class='gform_previous_button button' value='Vorige' onclick='jQuery("#gform_target_page_number_34").val("9"); jQuery("#gform_34").trigger("submit",[true]); ' onkeypress='if( event.keyCode == 13 ){ jQuery("#gform_target_page_number_34").val("9"); jQuery("#gform_34").trigger("submit",[true]); } ' /> <input type='button' id='gform_next_button_34_35' class='gform_next_button button' value='Volgende' onclick='jQuery("#gform_target_page_number_34").val("11"); jQuery("#gform_34").trigger("submit",[true]); ' onkeypress='if( event.keyCode == 13 ){ jQuery("#gform_target_page_number_34").val("11"); jQuery("#gform_34").trigger("submit",[true]); } ' /> </div> </div> <div id='gform_page_34_11' class='gform_page' style='display:none;'> <div class='gform_page_fields'> <ul id='gform_fields_34_11' class='gform_fields top_label form_sublabel_below description_below'><li id='field_34_39' class='gfield gsection field_sublabel_below field_description_below gfield_visibility_visible' ><h2 class='gsection_title'>Contactgegevens</h2><div class='gsection_description' id='gfield_description_34_39'>Op basis van jouw antwoorden sturen we je ons advies. Vul hieronder de gegevens in waar we ons advies naartoe kunnen sturen.</div></li><li id='field_34_36' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label gfield_label_before_complex' >Naam<span class='gfield_required'>*</span></label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name' id='input_34_36'> <span id='input_34_36_3_container' class='name_first' > <input type='text' name='input_36.3' id='input_34_36_3' value='' aria-label='First name' aria-required="true" aria-invalid="false" /> <label for='input_34_36_3' >Voornaam</label> </span> <span id='input_34_36_6_container' class='name_last' > <input type='text' name='input_36.6' id='input_34_36_6' value='' aria-label='Last name' aria-required="true" aria-invalid="false" /> <label for='input_34_36_6' >Achternaam</label> </span> </div></li><li id='field_34_37' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_34_37' >E-mailadres<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_email'> <input name='input_37' id='input_34_37' type='email' value='' class='medium' aria-required="true" aria-invalid="false" /> </div></li> </ul></div> <div class='gform_page_footer top_label'><input type='submit' id='gform_previous_button_34' class='gform_previous_button button' value='Vorige' onclick='if(window["gf_submitting_34"]){return false;} if( !jQuery("#gform_34")[0].checkValidity || jQuery("#gform_34")[0].checkValidity()){window["gf_submitting_34"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_34"]){return false;} if( !jQuery("#gform_34")[0].checkValidity || jQuery("#gform_34")[0].checkValidity()){window["gf_submitting_34"]=true;} jQuery("#gform_34").trigger("submit",[true]); }' /> <input type='submit' id='gform_submit_button_34' class='gform_button button' value='Geef mij advies' onclick='if(window["gf_submitting_34"]){return false;} if( !jQuery("#gform_34")[0].checkValidity || jQuery("#gform_34")[0].checkValidity()){window["gf_submitting_34"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_34"]){return false;} if( !jQuery("#gform_34")[0].checkValidity || jQuery("#gform_34")[0].checkValidity()){window["gf_submitting_34"]=true;} jQuery("#gform_34").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_34' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='34' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_34' value='WyJbXSIsIjQ3YzQ0MDIyMjMwNDA0YzhjYjAzYjE4ZThlZDA3MzU3Il0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_34' id='gform_target_page_number_34' value='2' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_34' id='gform_source_page_number_34' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </div></div> </form> </div><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 34) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [34, 1]) } ); </script>